Recruitment
in All Its Forms

Key Points:

Recruiting the best and the brightest into your company is just as important as keeping the top performers that you have, because odds are if you are headhunting from the competition then they are trying to do the same to you. So once you’ve got the people you know will support you and your clients the very best you need to ensure that you retain them.

One of the best ways to bring people on board and to keep them is to make them feel appreciated. This does not have to be done with big grand gestures and expensive gifts as all it really takes is a bit of personalization.  We have worked with a client on letting their staff know how much they are appreciated in recent times.  Firstly they arranged for boxes of cherries for each person and we came up with the idea to provide each person with a hand written ‘Cherry Christmas’ card.  Not a big cost but it definitely got big results.  Then a few months later we arranged for personalized Toblerone blocks to be sent to them.  Each Toblerone outer wrapper was done featuring the staff member’s name – so Rosierone, Markerone etc.  All the branding was kept looking exactly like a generic Toblerone but with a very special name on each.  Again, not a big cost for a very successful result.  I can’t tell you how many emails and text messages flew around after that, even Toblerone themselves commented on it when they were tagged in a Facebook post by one of the team who received theirs!  As I said, you don’t have to do big grand gestures, you just have to show your staff that you appreciate them.

Recruitment, by the way, isn’t just about bringing new staff on board it also applies to clients. You want to bring them in and then you want them to stay and when you get those clients you are recruiting them to be return customers/clients.  So in order to retain your customers you need to do that little bit extra to make them feel like you appreciate them.  They’ll keep coming back if they feel like you are acknowledging them – and that can only be good for your business.

Of the many things that happened during Level 4 of the Covid-19 Lockdown one of them was definitely a rise in online shopping. In the world of big brands dominating the online shopping market a small Kiwi brand found a way to stand out. Now we didn’t have anything to do with this we’d love for it to have been our idea because we sure do love it.  After making your first order with the company you receive a personalized video from the company owner saying “welcome” and letting you know how much they appreciate you making the order, that the level 4 lockdown meant that they couldn’t access their warehouse but as soon as they could in level 3 the order would be on its way and inviting you to join their VIP Facebook Group. How good is that? You not only get a confirmation of your order but you get a personalized video via email mentioning what you ordered and how good it is.  Right from the onset it generated a positive association to the brand, it made the client feel important, it was something that nobody else was doing and all it took was a few minutes to film and send.

Those sorts of things, thinking outside of the box, appreciating those you work with or work for, they are all things that you should be considering.  And if you are not too sure where to start then give us a call.  We’d love to show you how we appreciate you and your business.